It’s nearly the end of November and we’re all putting in the final push to complete our annual sales goals. But have you started thinking about the coming new year? Lots has changed dramatically in the online marketing arena in 2010. Social media went from being a buzz word your savvy techy friends were tossing around to the tool driving your entire marketing plan. Gone are the days when your business, local or global, could ignore the likes of Facebook and Twitter.
As the year comes to a close, be sure to take stock of your marketing dollars. What has worked successfully for you in marketing online this year? What has produced the most measurable results? (you did measure your results right?) Is there a better way to use social media tools such Facebook, Twitter, or LinkedIn to create a more effective and measurable result? If you’re doing your social media marketing inhouse, is it working well for you? Have you considered hiring someone to do your social media marketing for you? If you have hired outside help, do you need to make any adjustments for the new year?
If you didn’t measure your marketing this past year, start a strategic marketing plan with measurable goals.
What will you be doing to improve your profitability in 2011. Let me know in the comment area below